Tag Archive: Twitter


Hey Guys!  So I’ve been fairly inactive with the blog lately due to still settling into my new San Francisco lifestyle and what have you, but I wanted to at least share with you some links to a few work-related pieces that I’ve published thus far in my new role as Marketing Manager at Revinate. The Revinate Blog has become “my baby” as of late and I will be contributing many more posts in the near future. Anyways, hope you enjoy and please do subscribe to our blog if you find what you’re reading at least somewhat interesting:

  1. Klout’s Update Aims to Account for Real-World Influence
  2. All-Star Example of Real-Time Response
  3. School’s Back in Session: Bring Revinate into the Classroom
  4. How To: Instagram Tips for Hotels and Restaurants
  5. How To: Twitter Tips for Hotels and Restaurants
  6. #WebWednesday Must-Reads
  7. Webinar Recap – Google Plus Tips for Hotels and Restaurants

If you are especially enthused by this content, be sure to follow Revinate on Facebook and Twitter (as I manage both of those profiles diligently as well)

The final day of what was an exhaustingly inspiring Social Media Week NYC 2012 was fittingly characterized by informative, engaging sessions covering the LinkedInTumblr, and – of course – complimentary open bar bases. Here are the finals words from Day 5, capping off a tremendous week of activity:
  • The LinkedIn Difference: How Brands Are Building Deep Connections with ProfessionalsLinkedin Director of Eastern Region Marketing Solutions Dale Durrett led an enlightening panel discussion highlighting ways top brands are at the leading edge by marketing on LinkedIn to both businesses and consumers alike. Key takeaways from the session were that the LinkedIn space – which as of this writing has 150+ million users – is a largely untapped marketing opportunity for B2B and B2C outreach, and is ideal for companies to humanize their brands. “People buy from people!” was a tweet that was often re-tweeted during the panel, and its message is clear: with emerging tools available on the platform to carve out a significant presence, @LinkedIn truly allows brands to really add many faces to whatever they are selling through their employees.
  • Let’s Get Ready to Tumblr: Building community by reimagining and redistributing your contentIn what was surely the most cozily, “alternative” venue for a Social Media Week session – the Chinatown headquarters of start-up Record Setter – a group of panelists shared their various positions on Tumblr as a serious method for gathering and sharing information with communities. While the panelists universally agreed that millions of people are sharing more than ever on Tumblr, surely a direct reflection of the new ways in which people are engaging with entertainment, news, and fashion content, they were surprisingly hesitant to – and in fact steered clear from – endorsing Tumblr as the go-to blogging platform for brands to engage on. Until Tumblr is ready to take analytics more seriously, the look and feel advantages it provides over the WordPress platform far from outweigh the latter’s platform leg-up on its competition.
  • Social Media Week Closing PartyThe VIP invite-only closing bash of Social Media Week was characterized by much of the same Opening Party frivolities: an expansive open bar (thank you sponsors Bulldog Gin and Heineken for providing), lots of engaging conversations, and a terrific space (thank you District 36 for hosting). To top it all off, attendees were treated to music from an amazing DJ that expertly knew how to keep the party rocking all night; a memorable way all around to end what was a likewise tremendous week of activity.
Until next year folks…see you on The Twitter!
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.
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Penultimate Day 4 of Social Media Week NYC 2012 was an amalgamation of transmedia storytelling, social media anti-best practices, and social good discussions, all centered around the integral importance of collaboration. Here are some of the day’s highlights:

  • Collaborative Storytelling: Transmedia and Social MediaA panel of creators from Broadcastr, GMD Studios, Lina Srivastava Consulting, and host Storycode dove into discussion on how exactly the transmedia form enhances collaboration and innovation platforms, and what it means for the future of entertainment, activism, marketing, branding and business. Amidst the debate, the speakers utilized an interactive demo of an innovative digital storytelling tool to outline how social media storytelling in a variety of sectors can benefit from the practice of Transmedia.
  • How and Why We Share: The Seven Deadly Sins of Social MediaA fine group of panelists from various advertising, digital media, and publication backgrounds came together to address how social media vices and virtues drive our actions online — from cyber-bullying behaviors to blind re-tweeting and rampant over-sharing. The highly interactive conversation between the panelists and audience alike incorporated various trends, research findings and real life examples that added a layer of necessary concreteness to a largely anecdotal panel theme.
  • New Business Models to Convert Human Intent into Tangible Action (followed by free after party)The evening came to a close with a fascinating discussion – held at the very cool Brooklyn Brewery - from an expert panel addressing how new business models they have created leverage social media to unlock underutilized human intent for social good and convert it into tangible action. From living greener to hitting the gym more often, the diverse panelists from StickK, Purpose, Oceana, Opower, Yoxi.tv, and host The Mutual highlighted some very enlightening ways that social media can guide us to better lifestyle choices. The Mutual sponsored after party that followed – featuring an amazing open bar of Brooklyn Brewery drafts and enormous spread of appetizers – capped the evening off with perfection.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.
Related articles

There was much to love (pun intended) about the Valentine’s Day edition (Day 2) of Social Media Week NYC 2012. The events throughout the day brought attendees much of the same excitement that defined Day 1, with an array of diverse offerings to choose from. Here are some highlights from the three in-person sessions I attended:

  • Global Brand Management: Best Practices in a Social WorldHost Efficient Frontier led a panel discussion – with other key digitally-focused executives from Hyatt and Live Nation – on the challenges and best practices for maintaining a global social presence – one that is authentic, centrally governed, locally relevant, and engaging. Key takeaways from the session centered around success stories and challenges faced by each of the panelists, specifically on how to localizing content in various markets and leveraging more user-generated content (UGC).
  • Beyond the Like: Using Real People’s Real Stories to Drive Brand AwarenessMicrosoft Advertising General Manager Jennifer Creegan kicked off a jam-packed session with a discussion about opportunities that let advertisers deliver word of mouth to their target customer in an interactive, powerful, and measurable way – focusing on creativity, connection, and relevance as the key dots to connect. The ensuing dialogue continued along this path, emphasizing the fundamental belief that “we [as social advertisers] have to bring consumer authenticity into advertising – we think that’s what these ratings + reviews do.”
  • The New GhostwriterThis Hearst Magazine sponsored session focused on addressing the issues that arise when third party ghostwriters curate messaging on behalf of others, and what implications this reality has on brands that embrace social media as a means to create conversation and extend their reach. The ensuing conversation touched upon ethical concerns related to trust, authenticity, and transparency involved with ghostwriting – and addressed the convoluted question of whether ghostwriters can ever be a valuable, nuanced asset to a brand. There was no catch-all, resolute answer to this question, but the dialogue around it was both spirited and engaging.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.
Related articles
Many of your fine social media-savvy folks are likely aware that today marks the official “opening of the floodgates” for Social Media Week 2012 registration on a global scale. As a resident New Yorker, I’ll be hitting the pavement hard in the NYC boroughs, blitzing innumerable SMWNYC 2012 events for the second consecutive year. As a returning attendee, I figured it apropos to offer up some helpful suggestions to newbie attendees when mapping out your Social Media Week schedule. So, without further delay, here are my attendee tips for planning your Social Media Week visit… Continue reading

Already, if you happen to be one of the (un)fortunate souls that is a friend of mine on Facebook, a follower on Twitter, or a companion on Foursquare, you’ve probably noticed that I’m in San Francisco.  Since I’ve arrived in the City by the Bay on Wednesday afternoon, I’ve already been all over the map, checking-in and tweeting up a storm about my dining, sightseeing, and hotel stay escapades that have – thus far – been loads of fun.

Aerial view of Fisherman's Wharf on San Franci...

Image via Wikipedia

In just these first two days (and still four more full days to go!) , I have blitzed the city – jogging in and around Presidio National Park and its picturesque surrounding neighborhoods, strolling around Union Square and Fisherman’s Wharf, chasing after trolley cars humming along Powell Street, and going for an epic eight-mile jaunt through the city’s most scenic areas like Telegraph Hill, Marina, Cow Hollow and Nob Hill.  If you follow my Foursquare feed specifically, you will get a fuller sense of the places I’ve stopped along the way…and this is just the beginning…

As you can tell, I have developed an immediate infatuation with this city.  Yes, it is one thing to be a tourist, and another to be a resident of the city – which, full disclosure here: I came out in San Francisco for a job interview with a San Francisco-based hospitality company and, if I get the job, will be moving out here – but from what I’m seeing thus far, I could definitely see myself enjoying it here full-time.  In addition to my amazing runs (three thus far) and fun hotel hopping (which have included stays at a Joie D Vivre property by Presidio, The Laurel Inn, and a boutique Larkspur hotel near Union Square) I have enjoyed some great Californian and Mexican food around the city and, of course, some great California wine and brews (all in moderation, of course).

More to come from the trip, but off to my next adventure…

Image representing iPhone as depicted in Crunc...

Image via CrunchBase

I’ll keep this post brief as there’s a lot of things going on today.  As I mentioned in a previous story on The Social Sonic Traveler, one my passions is running.  If the weather is cooperating with me, I make every effort – wherever I am – to run outdoors, where the air is fresher and sights more compelling.  There’s just something about running on a treadmill – the constant staring at the minutes logged and miles clocked, that makes me squirm a little.

Nevertheless, the biggest advantage of the treadmill, besides the haven it provided against inclement weather elements,  was always its ability to track your progress as far as calories burned, time spent, and miles ran.  For fitness freaks like myself, that’s a huge advantage that I never thought I could be able to truly accurately count on having when running in the good-ole outdoors…until now.

About a week ago, my good friend Ashley suggested that I download this smart phone-friendly (very iPhone friend) mobile application called RunKeeper, and after only using it a few times I am immediately hooked.  Not only does the application track your progress as far as miles run, minutes spent, and and calories burned, but it has a GPS embedded it its software that can identify where you are and keep track of your route for you.  Moreover, there are tons of social sharing capabilities with this application, including both Facebook, Twitter, and Foursquare feed integration which, as an “oversharer” I absolutely love.  Finally, it conveniently logs all of your distances run in a clean, Activity History interface.

Perhaps the coolest feature of all about this application, though, is that it has a myriad of additional settings to take advantage of that are really a lot of fun.  Audio cues will cut in during your run and let you know your pace, your time logged, and distance ran while your playlist – which you can synch with the application as well – continues to play in the background.  The bottom line here is pretty simple: if you have a passion for running and are mobile savvy, download this app (it’s 100% free, unless you want to go unnecessarily go RunKeeper Elite) and get going!

Am I The Social Runner?

Today’s blog post has to do with one of my obsessions that I blog frequently about (social media, of course) and one that is not often mentioned on The Social Sonic Traveler: running.  My loving sister just informed me this morning that the folks at the Credit Union Cherry Blossom Ten Mile Run, which is run every April in Washington DC in support of the Children’s Miracle Network Hospitals, were looking for two runners that they are calling “Social Runners.”  Here is the call-to-action advertisement:

Cherry Blossom Ten Mile Run

Image via Wikipedia

“We’re looking for two runners from anywhere in the United States to be our first “Credit Union Cherry Blossom Social Runners.”  These individuals will be telling the world all about their experiences with the race on Facebook and Twitter. Interested?”

HECK YES I AM!  As many of you may know, my social media feed is typically a bit busy, and I often am sharing my running and work-out routines with you all, regardless if you actually want to hear about it or not.  Regardless, I did want to share my personal entry to this contest, as it sheds a bit of light on a very difficult time that I went through this summer.  So here goes…

My two biggest passions in life- besides hotels, that is: call me a quirky fool, but I have an un-dying love affair with the travel and hospitality industries and everything they represent – are social media and running.  While this may sound like a far-from-original, hopelessly cliched response to the question “Why should you be our “Social Media Runner?” please allow me to make my case.

This past summer, while I was working for a luxury resort hotel in Bermuda as their Social Media & E-Commerce Manager (yes, that was my job!) I was dealing with a fairly serious case of depression and a mild form of what has recently been diagnosed as bipolar spectrum disorder.  Scarily, I didn’t know what was happening to me, and while I was still struggling mightily to stay on top of my social media job responsibilities, I felt this tremendously pervasive, all-consuming sense of sadness many times during the day.

Since these ominous days that I experienced have largely passed, due to a healthy treatment plan put in place by my doctor and endless amounts of family support, I’ve had a lot of time to reflect on what I consider to be the most challenging period of my twenty-four years.  In addition to the boundless family and professional that I received, I truly believe that my passion for running and daily exercise got me through these tough times.  Even on my worst days – when I was binge eating and wallowing in self-pity on the sofa – running was a release that truly made me euphoric, even if it was for only the fleeting, in-the-moment times.

Still Jogging

Image by M.V. Jantzen via Flickr

I began running regularly as a freshman in college as a way to replace the competitive tennis that I once played in high school, but could no longer due so on a regular-basis in college.  Since then, I have been utterly hooked on running, participating in several shorter distance races, completing several half-marathon rogue runs and – my personal best – jogging an eighteen-mile distance stretch across the island of Bermuda when I was living there.  My friends have come to know me as the “ridiculous runner” as I will, more often than not, eagerly share my personal bests on Facebook and Twitter with a frequency that teeters on the verge of annoyance (according to my friends, I am a bit of an over-sharer; their opinion, not my own).  I also am a huge brand evangelist of the RunKeeper and iMapMyRUN applications, which I use with vigorous frequency now that I have become physically attached to my new iPhone and, once again, have enabled my overshare social media addictions.

In summary, I am the perfect “Social Media Runner” because my personal passions result in an amalgamation that has made me, quite literally, a social media runner.  Regardless of whether or not I am selected, I know that both of these passions couple together will remain an integral part of my life and will help me to remain a balanced, healthy and centered individual.

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