Predictable Tennis Watching Gripes

Predictably there were lots of gripes about the television coverage, especially the tape delay of the men’s semis. Apart from the short-term annoyance, this is a really troubling vicious cycle, at least in the U.S. And one of the alphabet soup organizations — we’re looking at you, USTA — needs to step up and address this in a meaningful way. Tennis gets treated shabbily because of low ratings. OK, we get that. But exactly how does a sport stand a chance of improving its ratings when it’s been banished to obscurity, tossed over to other networks, aired on the anachronistic tape delay and made “un-DVR-able” ? It’s like saying: “Until you show me you can lose weight, I’m only going to feed you cheeseburgers and fries.”

Read more: http://sportsillustrated.cnn.com/2010/writers/jon_wertheim/07/04/wimbledon.wrap/1.html#ixzz0spSB1BaG

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